YBrand – Getting to your WHY

YBrand is the proprietary system I have created for you to discover your WHY. This system is proven to help you not only understand your why but clearly communicate your why. Working with me through this process you will walk away with clear direction. 

The steps of the process are as follows:

  1. Your Character Story
  2. Your Story
  3. Several Keywords that describe your company
  4. 5 keywords to describe your brand
  5. Define your colors based on color theory
  6. Develop a tagline and description
  7. Define the four keys to your why – talents, values, skills & expertise, passion

You will receive a copy of our working session materials. I will also provide you with a YBrand Overview with a recap of your why from your session.

Once this is complete I will create your logo/icon to that represents your company and it’s WHY. You will receive the following:

  • Three options for your new logo
  • Final JPEGs for your logo – print and web resolutions
  • Business card design sized for your printer
  • Fiacon for use on the web
  • 125×125 pixel square image for social media use
  • Stylesheet with your logo, icons, typography and other details for reference

The best thing you walk away with is a clear and concise message to outshine your competition. A recognizable brand that coincides with your WHY.