Our process is simple and effective.
IMAGINE | DESIGN | CREATE
‘Good design is a lot like clear thinking made visual.’ ~Edward Tufte
We start with the Master Plan, just like in architect. What is the big picture?
Who is your audience? The values you want to portray and who is your ideal client. These are all the questions that go into the IMAGINE phase.
Think of the IMAGINE phase as the “PLANNING” phase. Lots of conversation and thought around the company and it’s values.
Next we start building “the foundation” and sketching out ideas for your business. We will work on tag lines, keywords, colors that represent the values and product/service and typography. This is the DESIGN phase, we are “DESIGNING” your why.
The last phase is when the “walls are up” and the finishing touches go into the brand. We CREATE. This phase is about finalizing all the decisions made in the design phase. We create all the elements to your brand and put it into a Style Sheet. This is when your business will be “IMPLEMENTING” the new brand.
This unique process has proven success for our company. It will allow JMA Designs to efficiently and effectively Craft Your Brand.
This process keeps the focus on you, your company, and the values of the company. I have found, with experience, that breaking things down into simple steps accomplishes the most, and focuses in on the real brand. Being thorough and focused, we achieve a holistic and unique brand, that aligns with your why.